Have you been given the task of organising and planning a summer event? Take a look at
our event planner for useful ideas, tips and advice to help
you plan your summer fete, county show or school fun day
in four easy steps.
SUMMER EVENTS - FETES - FUNDAYS - FESTIVALS
STEP4. PROMOTING
Promotional ideas continued Many local radio stations have slots in their weekend schedule for
mentioning local events and activities, so on the day of your event give them a
ring and tell them about your event, key activities, attractions and who or what
you are raising money for. Some radio stations may even send out a live crew to
the event. Worth a phone call especially if you get free air time.
Saturday is shopping day and with lots of
people out and about in the shopping centres or high street this makes for a
great low cost opportunity to tell people about your event. Ideas could include
dressing as a clown or comical character handing out flyers, event programs,
promotional free tickets or even handing out free balloons printed with your
event details on to passing children. A word of caution at this point should be
noted, some shopping centres are privately owned and you may need to ask
permission first, also some local
councils may have restrictions in place with regard to promoting in the high
street, so check first to avoid any embarrassing moments.
Vehicles or local taxi advertising is another
possibility, talk to local firms who may put up small adverts in cabs or hand
out flyers to passengers especially if you're raising money for a good cause or
charity. Ask, people or businesses can either say yes or no, its worth a try.
The simple, least expensive methods of
advertising often work the best, the idea is to get people to turn up to your
event, so make it sound exciting, fun and put over that it's going to be a great
day out for all.
KEY POINTS
Time to promote All the planning has been done, now all you need to do is promote your event
to your target audience or public. Find out more
Advertising
What are the best types of advertising that will really work well for promoting
your event?
Find out more
At other events Get together with other local event organisers. Find out more
Promotional ideas The simple, least expensive methods often work the best. Find out more
On the internet A website will make your event more accessible to a wider audience for a
very low cost. Find out more
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