Set a realistic target figure to raise, allowing for weather conditions and
expected turnout, let's say £500. Now work out where that money is going to come
from. Will you be charging visitors at the gate to attend your event? If the fee
is set to high this might deter visitors from coming to your event. Try to
establish a fee that is suitable for the audience you are trying to attract.
Will you be selling catering or amusement concessions or trade stand pitches?
Will you be charging a parking fee per car? Allowing volunteers with collection
tins to mingle amongst crowds can help raise funds and works best when entrance
is free, the public are reluctant to give more if they have just paid to get in.